The Manifesto

“They say cycling is about suffering. I say it is about beauty.”

My name is Luciano, and I have spent my life listening to the sound of freehubs and smelling the scent of tubular glue.

For over 20 years, I worked inside the Service Course of professional Italian teams. I was there when steel lugs gave way to aluminum welds. I watched as downtube shifters disappeared, replaced by the click of levers on the handlebars. I have tuned derailleurs for legends whose posters now hang on the walls of cafes all over Europe.

I founded Luciano Velo for one simple reason: To preserve the soul of the machine.

The Philosophy

Today, bicycles are spaceships. They are incredibly fast, wind-tunnel tested, and scientifically perfect. But sometimes, in the pursuit of aerodynamics, we lose the art.

I miss the days when a frame builder signed his work with a file and a torch. I miss the distinct “snap” of a Campagnolo gear change. I miss the era when a bicycle looked like a bicycle, not a computer.

Luciano Velo is not a poster shop. It is a digital archive.
We use modern technology (digital restoration) to recreate the most iconic machines in history. We treat every poster like a blueprint—honoring the geometry, the colors, and the engineering quirks that made these bikes legends.

What We Curate

The Golden Era: When Coppi and Bartali divided Italy in half.

The Aluminum Revolution: The aggressive, stiff machines of the 1990s (Pantani, Cipollini, Ullrich).

The Modern Classics: The carbon architecture of today’s peloton.

Whether you are looking for the technical precision of a blueprint or the romantic profile of a Grand Tour winner, you have come to the right place.

These are not just decorations for your office or your “pain cave.” They are windows into the history of our sport.

Saluti,

Luciano
Head Curator, LucianoVelo.com

---